MARYLAND SPORTS PROPERTIES

Leverage a fully integrated Maryland Sports Properties partnership capable of meeting all of your marketing communication needs: 

 

Contact Keith Weldon at KWeldon@umd.edu or at 301-405-7822.

 

Allow the Maryland Sports Properties team of sports marketing professionals to customize a fully integrated marketing solution utilizing Maryland Athletics that:

  • Fits your needs & your budget
  • Exceeds your marketing objectives
  • Differentiates your brand from competitors
  • Drives incremental sales and revenue
  • Delivers maximum return on investment

 

UNIVERSITY OF MARYLAND

Total Enrollment: 38,140

Founded: 1856

College Park, Maryland

 

Distinguished Alumni:

  • Scott Van Pelt, Anchor – ESPN
  • Connie Chung, Emmy-winning Correspondent
  • Kevin Plank, Founder, CEO – Under Armour
  • Steve Schanwald, Senior Vice President – Chicago Bulls
  • Sergey Brin, Co-founder – Google
  • Jim Henson, Founder – The Muppet Show
  • Larry David, Creator – Seinfeld, Curb Your Enthusiasm

MARYLAND ATHLETICS

228 Conference Championships

 

44 National Championships

 

Most Recent
2017 Men's Lacrosse

2017 Women’s Lacrosse

 

Most Celebrated

2006 Women’s Basketball

2002 Men’s Basketball

 

Most Big Ten Championships since joining the conference in 2014

USE OF MARKS & STATUS

Use of marks and designations can include co-branded promotional material, any on-line usage, co-branded signage both inside the stadium and at point of sale locations. All use of marks to be approved by Maryland Sports Properties and Maryland Athletics prior to use in marketplace.

 

Designations

  • Exclusive Partner
  • Official Partner
  • Proud Partner

 

TV Visible Signage

As a member of the Big Ten Conference, Maryland’s athletic programs plays nationally televised home games airing on ESPN, CBS, and the Big Ten Network. Maryland Corporate partners are highly visible via courtside and field level signage during these broadcasts.

Additionally LED ribbon boards are prominently visible throughout the stadium and offer corporate partners the ability to support time sensitive, flexible, digital messaging to all fans within the stadiums than can be easily changed from game to game to support new initiatives or offers.

 

Football Signage

  • TV visible Field Level Sign

Basketball Signage

  • TV visible Courtside LED
  • Basket Arm Stanchion LEDs
  • Kick Plates
  • On Court “Apron” Logo in front of team benches

Lacrosse, Soccer & Baseball Signage

  • Field Level Dasher Board Sign
  • Soccer Field Level Dasher Board Sign
  • Baseball Outfield Wall Sign

Permanent Signage

As a member of the Big Ten Conference, Maryland’s athletic programs plays nationally televised home games airing on ESPN, CBS, and the Big Ten Network. Maryland Corporate partners are highly visible via courtside and field level signage during these broadcasts.

Additionally LED ribbon boards are prominently visible throughout the stadium and offer corporate partners the ability to support time sensitive, flexible, digital messaging to all fans within the stadiums than can be easily changed from game to game to support new initiatives or offers.

 

Football Signage

  • TV visible Field Level Sign

Basketball Signage

  • TV visible Courtside LED
  • Basket Arm Stanchion LEDs
  • Kick Plates
  • On Court “Apron” Logo in front of team benches

Lacrosse, Soccer & Baseball Signage

  • Field Level Dasher Board Sign
  • Soccer Field Level Dasher Board Sign
  • Baseball Outfield Wall Sign

LED RIBBON BOARDS MARYLAND STADIUM

Maryland Stadium feature two LED Ribbon boards, a 4’ x 125’ board running along the  South sideline as well as a 4’ x 270’ board running along the North Sideline.  These new LED ribbon boards are prominently visible throughout the stadium and offer corporate partners the ability to support time sensitive, flexible, digital messaging to all fans within the stadiums than can be easily changed from game to game to support new initiatives or offers.

 

During each football game partners can receive branded messaging can be displayed on Maryland Stadium LEDs as a part of triggered promotions or designated game clock time.

LED RIBBON BOARDS XFINITY CENTER

The XFINITY Center features two 3’ x 100’ LED ribbon board  along both sidelines hanging from the second level facade and one 3’ x 88’ LED above Heritage Hall  located on the east baseline. Partners are able to display  time sensitive, flexible, digital messaging to all fans within the stadiums than can be easily changed from game to game to support new initiatives or offers.

 

During each basketball game partners can receive branded messaging can be displayed on XFINITY Center LEDs as a part of triggered promotions or designated game clock time.

NEW STADIUM VISION

Maryland Athletics has teamed up with Cisco and installed over 100 LG TVs throughout the XFINITY Center’s concourse and concession areas. Cisco’s Stadium Vision network allows sponsors to insert brand messaging into displays as fans watch the game from all over the area, catch replays and stay up to date on game stats.

  • “L-wrap” ads broken down into 15 second rotations
  • Feature Ownership
    • Promotions
    • In-game Recognitions
    • Stats Updates
    • Upcoming Events
  • Logo Bugs
  • 54 Full Screen Takeovers

PROMOTIONAL & FEATURE CONCEPTS

Promotions and features can vary from season long to in-store or triggered via game play during Maryland Athletic Events and can be supported by additional signage, media, and promotional elements.

 

Concepts:

  • Family of the Game Recognition
  • Tailgater of the Game Recognition
  • 3-Point Shootout Contest
  • Let’s Make a Deal Contest
  • Punt, Pass, & Kick Contest
  • 3-pointer LED Takeover - Basketball
  • Dunk(s) of the Game Feature/Takeover – Basketball
  • Touchdowns LED Takeover - Football
  • Kick Returns for a Touchdown - Football
  • Shell/Helmet Shuffle Video Board Promo
  • Maryland Regatta Boat Race Video Board Promo
  • Play of the Week Feature
  • Noise Meter Feature
  • Drive Summary Feature

GAME SPONSORSHIPS

Game Sponsorships allow partners to take brand ownership over Maryland Basketball and Football games in an all-inclusive fashion. Sponsors can run fan engagement contests, tie in charitable causes, and enjoy the evening from an XFINITY Center Suite.

 

In-Venue Exposure:

  • Name and logo recognition on the game day poster
  • Three (3) 15-second PA and logo recognitions on the video board and LED displays (one (1) during pre-game, 1st Half, and 2nd Half)
  • Halftime game ball presentation
  • One (1) 10’x10’ on-site display space
  • Opportunity to run a halftime promotional contest
  • Opportunity to distribute a promotional item to fans

Radio and Social Media Exposure:

  • Halftime radio interview with Johnny Holliday (taped during pre-game)
  • Banner and story ad placements on umterps.com week of game and integration into game tracker (25,000 impressions delivered)
  • Two (2) live-reads during in game radio broadcast
  • Logo inclusion on Game Day Graphic posted to Facebook and Twitter

Tickets and Entertainment:

  • Use of XFINITY Center suite including minimum of 20 tickets and 8 parking passes, access to courtside seats, 4 floor passes to use during pre-game or halftime

 

Game Sponsorships also available for Football, Women’s Basketball, Lacrosse & Soccer games.

TELEVISION COVERAGE

The 2017 athletic season will feature enhanced

television coverage for all Maryland football and basketball games. 

 

Games will be featured on:

  • ABC
  • ESPN
  • ESPN2
  • ESPNU
  • Big Ten Network

Big Ten Network

  • More than 60 million homes
  • Agreements with more than 300 cable, satellite and telco affiliates in all 50 states and Canada

 

This network of channels ensure that the entire Maryland fan base will have access to each and every game played by their Terrapins!

MARYLAND SPORTS RADIO NETWORK

Serving the entire State of Maryland and surrounding region, the Maryland Sports Radio Network is able to deliver our broadcasts and partners messaging to a broad footprint and audience across 14 network stations. In addition, all Network broadcasts can be heard live through TerpsTV on UMTerps.com and all home game broadcasts and network commercials can be heard nationally through SiriusXM satellite radio and the tunein radio app.

MARYLAND SPORTS RADIO NETWORK

  • Grants access to Terps fans across the region to:
    • All 12 Football games
    • 30+ Men’s Basketball games
    • 5 Women’s Basketball games
    • At least 5 Men’s Lacrosse games
  • Also carries and has the hosting right for:
    • 12 DJ Durkin Radio Shows
    • 15 Mark Turgeon Radio Shows
  • In all the Maryland Sports Radio Network has eighty broadcasts per year that all have the ability to offer:
    • :15, :30, and :60 customizable commercial spots
    • :10 live reads
    • Numerous feature and segment sponsorships
      • Maryland Minute Daily Vignette
    • Opening and Closing Billboards
    • Show entitlement and promotions
    • Live, on-air interviews
    • Remote broadcasts

UMTERPS.COM

1.5 Million Page Impressions Per Month

 

232,000 Unique Impressions Per Month

 

Partners can receive impressions on the rotational ad banners or logo placement as a part of sponsored content.

ON-SITE ACTIVATION

Displays

Partners can take advantage of 10’ x10’ activation space during specified Maryland Athletic events to display a vehicle (select events), distributing promotional materials/items as a hands on way to engage with and educate Maryland fans face-to-face and potentially convert them into future customers. On-site space can be located to target areas highly trafficked by the higher income Maryland Fans or the student demographic at Maryland games.

 

  • Fall
    • Football Games 
    • Men’s Soccer Games
    • Women’s Soccer Games 
    • Field Hockey Games 
    • Volleyball Matches
  • Winter
    • Men's Basketball Games
    • Women’s Basketball Games 
    • Wrestling Matches 
    • Gymnastics Events 
  • Spring
    • Men’s Lacrosse Games
    • Women’s Lacrosse Games
    • Baseball Games
    • Softball Games

Athletic Department Events

  • August
    • Football Fan Appreciation Day
  • September
    • Welcome to the Big Show
  • October
    • Maryland Madness
  • Spring
    • Football Spring Game 

COMMUNITY PARTNERSHIPS

Maryland Athletics and Maryland Sports Properties make a genuine commitment to the success of our community. Through Cause marketing campaigns and multiple community partnerships by our partners, teams and staff. Maryland Athletics loves to give back to those who support them.  

 

Team Examples:

Field Trip Day - Women’s Basketball

Maryland will host UMASS Lowell in its second annual Field Trip Day on Friday, Nov. 20 at 11:00 a.m.   Elementary students are invited to join the Terps for the morning weekday tipoff. Pre-registered classes will receive free admission and free lesson plans aligned with Common Core standards and focusing on numeracy and literacy.


Toys For Tots - Basketball

Maryland and Penn State will collaborate in an important community initiative by collecting toys to benefit local area children and family during the team’s Big Ten regular season opener on Wed., Dec. 30. Fans are also encouraged to bring unwrapped toys to the Maryland women’s basketball game on Sat., Dec. 5 vs. Central Connecticut State and the Maryland men’s basketball game on Sat., Dec. 12 vs. Maryland-Eastern Shore


Fight Cancer Initiative

Women’s Basketball Play4theCure & Teddy Bear Donation Games

Men’s Lax Fight Pancreatic Cancer

Baseball No Shave November

Volleyball Dig Pink

Women’s Lax Fight Diabetes


Season Long Community Tie-Ins

Statistical Promotion with a Donation per Touchdown, Dunk, Three-pointer, etc.

6th Man/Woman/Child of the Game

Kid Captain of the Game

TICKETS AND HOSPITALITY

Partners can have the following tickets and hospitality considerations as a part of a marketing partnership:

  •  Football
    • Suite Leases
    • Season Tickets
      • with pre-game tailgate hospitality passes
    • Individual Game Tickets: Suites, Lower Level, & Group
    • Pre-Game Facility Tours and Field Visits
    • Fantasy days on non-gamedays
  • Basketball
    • Suite Leases
    • Season Tickets
    • Individual Game Tickets: Suites & Lower Level
    • Facility Tours & Fantasy Days
  • Olympic Sports
    • Season Tickets
    • Individual Game Tickets: Suites, Lower Level, & Group as available

 

Tickets, coupled with hospitality, and exclusive experiences are a great way to enhance the partnership and leverage in-store promotions to drive traffic from consumers.