Maryland Sports Properties allows the opportunity for partners to leverage a fully integrated marketing vision during all Maryland athletic events.
A partnership with Maryland Sports Properties will be able to:
For more information, please contact our General Sales Manager, Jack Krabbe at Jack@MarylandSP.com or at 301-405-8073.
"We've enjoyed working with Maryland Sports Properties over the years. They are client focused and flexible to the ever-changing needs of our clients. They always deliver a great product, outstanding service and successful outcomes for our clients."
"Maryland - They are very happy with this first year of the relationship. They feel like Maryland is over-delivering - both the top-25 status and the amount of exposure they are getting."
Total Enrollment: 41,200
Founded: 1856
College Park, Maryland
Distinguished Alumni:
Most Recent
2019 Women's Lacrosse
Most Celebrated
2006 Women’s Basketball
2002 Men’s Basketball
Most Big Ten Championships since joining the conference in 2014
Use of marks and designations can include co-branded promotional material, any online usage, and co-branded signage both inside the stadium and at point of sale locations. All use of marks to be approved by Maryland Sports Properties and Maryland Athletics prior to use in marketplace.
Designations
As a member of the Big Ten Conference, Maryland’s athletic programs are nationally televised on ESPN, CBS, FS1, Big Ten Network and more. Maryland's corporate partners are highly visible via courtside and field level signage during these broadcasts.
Additionally LED ribbon boards are prominently visible throughout the stadium and offer corporate partners the ability to support time sensitive, flexible, digital messaging to all fans within the stadiums. The marketing assets can be easily changed from game to game to support new initiatives or offers.
Football Signage
Basketball Signage
Lacrosse, Soccer & Baseball Signage
Maryland Stadium features two LED Ribbon boards, a 4’ x 125’ board running along the South sideline as well as a 4’ x 270’ board running along the North Sideline. These LED ribbon boards are prominently visible throughout the stadium and offer corporate partners the ability to support time sensitive, flexible, digital messaging to all fans within the stadiums that can be easily changed from game to game to support new initiatives or offers.
During each football game, partners will have the opportunity to receive branded messaging which can be displayed on Maryland Stadium LED's as a part of triggered promotions or designated game clock time.
The XFINITY Center features two 3’ x 100’ LED ribbon boards along both sidelines hanging from the second level facade and one 3’ x 88’ LED above Heritage Hall located on the east baseline. Partners are able to display time sensitive, flexible, digital messaging to all fans within the stadiums that can be easily changed from game to game to support new initiatives or offers.
During each basketball game, partners will have the opportunity to receive branded messaging which can be displayed on XFINITY Center LED's as a part of triggered promotions or designated game clock time.
Maryland Athletics has teamed up with Cisco and installed over 100 TVs throughout the XFINITY Center’s concourse and concession areas. Cisco’s Stadium Vision network allows sponsors to insert brand messaging into displays as fans watch the game from all over the arena, catch replays, and stay up to date on game stats. A variety of advertising options are available on Stadium Vision
Promotions and features can vary from a season long promotion to an in-store or trigger promotion via game play during Maryland Athletic events. The in-game promotion can be supported by additional signage, media, and promotional elements.
Concepts:
Game sponsorship's allow partners to take brand ownership over Maryland Football, Basketball, Soccer and Lacrosse games in an all-inclusive fashion. Sponsors can run fan engagement contests, tie in charitable causes, and other opportunities while they enjoy the evening from an XFINITY Center Suite or Maryland Stadium Suite.
In-Venue Exposure:
Radio and Social Media Exposure:
Tickets and Entertainment:
Game Sponsorship's also available for Football, Women’s Basketball, Lacrosse & Soccer games.
The 2019-2020 athletic season will feature enhanced television coverage for all Maryland football and basketball games.
Games will be featured on:
Big Ten Network
This network of channels ensure that the entire Maryland fan base will have access to each and every game played by their Terrapins!
The Maryland Sports Radio Network serves the entire state of Maryland and surrounding regions. The Maryland Sports Radio Network is able to deliver our broadcasts and partners messaging to an audience across 11 network stations. In addition, all Network broadcasts can be heard live through TerpsTV on UMTerps.com and all home game broadcasts and network commercials can be heard nationally through SiriusXM satellite radio and the tunein radio app.
Displays
Partners can take advantage of a 10’ x 10’ activation space during specified Maryland Athletic events to display a vehicle (select events), distribute promotional materials and engage Maryland fans face-to-face to convert them into future customers. On-site space can be located to target areas highly trafficked by the higher income Maryland Fans or the student demographic at Maryland games.
Athletic Department Events
Maryland Athletics and Maryland Sports Properties make a genuine commitment to the success of our community. Through cause marketing campaigns and multiple community partnerships by our partners, teams and staff. Maryland Athletics loves to give back to those who support them.
Team Examples:
Field Trip Day - Women’s Basketball
Elementary students are invited to join the Terps for the morning weekday tipoff. Pre-registered classes will receive free admission and free lesson plans aligned with Common Core standards and focusing on numeracy and literacy.
Toys For Tots - Basketball
Maryland and Penn State will collaborate in an important community initiative by collecting toys to benefit local area children and family during the team’s Big Ten regular season opener on Wed., Dec. 30. Fans are also encouraged to bring unwrapped toys to the Maryland women’s basketball game on Sat., Dec. 5 vs. Central Connecticut State and the Maryland men’s basketball game on Sat., Dec. 12 vs. Maryland-Eastern Shore
Fight Cancer Initiative
Women’s Basketball Play4theCure & Teddy Bear Donation Games
Men’s Lax Fight Pancreatic Cancer
Baseball No Shave November
Volleyball Dig Pink
Women’s Lax Fight Diabetes
Season Long Community Tie-Ins
Statistical Promotion with a Donation per Touchdown, Dunk, Three-pointer, etc.
6th Man/Woman/Child of the Game
Kid Captain of the Game
Partners can have the following tickets and hospitality considerations as a part of a marketing partnership:
Tickets, coupled with hospitality, and exclusive experiences are a great way to enhance the partnership and leverage in-store promotions to drive traffic from consumers.