The Power of Maryland Intellectual Property Branding Media Fan Engagement Community Commitment Exclusive Access
Leverage a fully integrated Maryland Sports Properties partnership capable of meeting all of your marketing communication needs:
Contact Keith Weldon at KWeldon@umd.edu or at 301-405-7822.
Allow the Maryland Sports Properties team of sports marketing professionals to customize a fully integrated marketing solution utilizing Maryland Athletics that:
Total Enrollment: 38,140
College Park, Maryland
Use of marks and designations can include co-branded promotional material, any on-line usage, co-branded signage both inside the stadium and at point of sale locations. All use of marks to be approved by Maryland Sports Properties and Maryland Athletics prior to use in marketplace.
As a member of the Big Ten Conference, Maryland’s athletic programs plays nationally televised home games airing on ESPN, CBS, and the Big Ten Network. Maryland Corporate partners are highly visible via courtside and field level signage during these broadcasts.
Additionally LED ribbon boards are prominently visible throughout the stadium and offer corporate partners the ability to support time sensitive, flexible, digital messaging to all fans within the stadiums than can be easily changed from game to game to support new initiatives or offers.
Lacrosse, Soccer & Baseball Signage
Maryland Stadium feature two LED Ribbon boards, a 4’ x 125’ board running along the South sideline as well as a 4’ x 270’ board running along the North Sideline. These new LED ribbon boards are prominently visible throughout the stadium and offer corporate partners the ability to support time sensitive, flexible, digital messaging to all fans within the stadiums than can be easily changed from game to game to support new initiatives or offers.
During each football game partners can receive branded messaging can be displayed on Maryland Stadium LEDs as a part of triggered promotions or designated game clock time.
The XFINITY Center features two 3’ x 100’ LED ribbon board along both sidelines hanging from the second level facade and one 3’ x 88’ LED above Heritage Hall located on the east baseline. Partners are able to display time sensitive, flexible, digital messaging to all fans within the stadiums than can be easily changed from game to game to support new initiatives or offers.
During each basketball game partners can receive branded messaging can be displayed on XFINITY Center LEDs as a part of triggered promotions or designated game clock time.
Maryland Athletics has teamed up with Cisco and installed over 100 LG TVs throughout the XFINITY Center’s concourse and concession areas. Cisco’s Stadium Vision network allows sponsors to insert brand messaging into displays as fans watch the game from all over the area, catch replays and stay up to date on game stats.
Promotions and features can vary from season long to in-store or triggered via game play during Maryland Athletic Events and can be supported by additional signage, media, and promotional elements.
Game Sponsorships allow partners to take brand ownership over Maryland Basketball and Football games in an all-inclusive fashion. Sponsors can run fan engagement contests, tie in charitable causes, and enjoy the evening from an XFINITY Center Suite.
Radio and Social Media Exposure:
Tickets and Entertainment:
Game Sponsorships also available for Football, Women’s Basketball, Lacrosse & Soccer games.
The 2017 athletic season will feature enhanced
television coverage for all Maryland football and basketball games.
Games will be featured on:
Big Ten Network
This network of channels ensure that the entire Maryland fan base will have access to each and every game played by their Terrapins!
Serving the entire State of Maryland and surrounding region, the Maryland Sports Radio Network is able to deliver our broadcasts and partners messaging to a broad footprint and audience across 14 network stations. In addition, all Network broadcasts can be heard live through TerpsTV on UMTerps.com and all home game broadcasts and network commercials can be heard nationally through SiriusXM satellite radio and the tunein radio app.
Partners can take advantage of 10’ x10’ activation space during specified Maryland Athletic events to display a vehicle (select events), distributing promotional materials/items as a hands on way to engage with and educate Maryland fans face-to-face and potentially convert them into future customers. On-site space can be located to target areas highly trafficked by the higher income Maryland Fans or the student demographic at Maryland games.
Athletic Department Events
Maryland Athletics and Maryland Sports Properties make a genuine commitment to the success of our community. Through Cause marketing campaigns and multiple community partnerships by our partners, teams and staff. Maryland Athletics loves to give back to those who support them.
Field Trip Day - Women’s Basketball
Maryland will host UMASS Lowell in its second annual Field Trip Day on Friday, Nov. 20 at 11:00 a.m. Elementary students are invited to join the Terps for the morning weekday tipoff. Pre-registered classes will receive free admission and free lesson plans aligned with Common Core standards and focusing on numeracy and literacy.
Toys For Tots - Basketball
Maryland and Penn State will collaborate in an important community initiative by collecting toys to benefit local area children and family during the team’s Big Ten regular season opener on Wed., Dec. 30. Fans are also encouraged to bring unwrapped toys to the Maryland women’s basketball game on Sat., Dec. 5 vs. Central Connecticut State and the Maryland men’s basketball game on Sat., Dec. 12 vs. Maryland-Eastern Shore
Fight Cancer Initiative
Women’s Basketball Play4theCure & Teddy Bear Donation Games
Men’s Lax Fight Pancreatic Cancer
Baseball No Shave November
Volleyball Dig Pink
Women’s Lax Fight Diabetes
Season Long Community Tie-Ins
Statistical Promotion with a Donation per Touchdown, Dunk, Three-pointer, etc.
6th Man/Woman/Child of the Game
Kid Captain of the Game
Partners can have the following tickets and hospitality considerations as a part of a marketing partnership:
Tickets, coupled with hospitality, and exclusive experiences are a great way to enhance the partnership and leverage in-store promotions to drive traffic from consumers.